A logo is not your brand, nor does it identify it. It is the face of your company, the virtua lrepresentation of your organization, like McDonald’s golden arches (M), Nike’s Swoosh’ or Starbucks Mermaid. Inspiration is the key to logo design, and thereis always a lot you can do to stash to your deck.
The human mind is extremely aware of visual stimuli, the colour being the major defining factor in that response. Color conveys meanings – on both conscious and subconscious levels. Not only within the natural world but conjointly in our culture. Graphic designers should harness the power of color psychology to bring resonance to their styles –and no field is as important in this aspect as the field of logo design.
You can plan a solid marketing strategy, get clear on your branding and rewrite the copies over and over until it transforms crazy… You get the idea. But with logos, the subtle charm of color palettes is one thing you might be missing to bring the relevant audience to your company. Choosing the right combinations is key to developing your brand aesthetic, with the wrong combinations to result on the contrary. Various free online logo makers are using unique combinations to create more exciting designs for you.
There is way more to colors than we think, they have a powerful impact on our brain! Think about it – the colours you select for your brand will bound your audience to you, adding certain feelings to your brand.
Keeping that more too, you would aim to produce an innovative logo with the right color combinations, understanding what might work for you. Understanding color psychology is the key.
Now, what on earth is color psychology?
Color psychology is the study of tones, each correlating with certain human behaviors. What you feel with certain colors is basically tailored by your senses, rooted in your culture or personal experience.
Take the white
The questions eventually arising are;
Why does colour hold such a powerful place in our life? What effect does it have?
Though fewer research talks in this logo design colors, experts are still formulating a hypothesisfrom their abstractions. The perceptions of colors are subjective with some color effects having universal meanings. Colors represent emotions ranging from warmth and compassion to anger and disrupt. They add a whole different meaningto the world.
Conjured from a color psychology, we’ve come up with some unique color combinations. Inspiring your next logo design.
1. Blue & White:
Although a bold combination, the peaceful sky-blue with the touch of white is a definite pleaser. Representing trust and placidity this logo ensures to sway eye drawer between a variety of industries from tech and health.
2. Black & Red:
A rather bold combination but adversely appealing to the eyes this combination
3. Orange & Purple:
This pairing of
4. Purple & Pink:
Often seen in the fashion industry this
5. Black and Yellow:
Yellow is defined as a shade full of energy and delight while the black adds mystery and intrigue to the layout.
A very unique combination, prompting and appealing to the audience this combination is exciting to opt for designing the logo.
6. Blue & Green:
Most prominent in the fashion and media industry. This entertaining blend specifies Blue extruding energy while the green bringing youthfulness.
What to Remember?
When making your logo it is important to keep in mind that your logo is expected to tell your story and reflect your future. Your logo should inspire your audience to seek what you offer and resonate with your brand and organization.